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Will travel survive the recession?


The UK travel industry may be in for a better year than analysts predict, according to research released today by Club Med which found that overseas holidays were the most important luxury for the British public during the credit crunch.

The survey canvassed the views of more than 2,000 travellers across the country, providing a comprehensive snapshot of the purchasing decisions of UK travellers during the current economic downturn.

Despite fears of a downturn in the travel industry as people cut down on luxury goods and experiences, the Club Med survey reveals more than 80 per cent of all respondents view their holiday as quite important or the most important luxury for 2009, with around half of respondents planning to take one to two holidays in 2009. Although this figure is down on the previous total number of holidays (3 – 4 in 2008),  the findings suggest that 2009 will be the year of the big holiday, with consumers keen to ensure that they have a well earned break to look forward to.

However the type of holiday being sought by British travellers is changing as a result of the economic climate, with travellers spending more time to find better deals with transparent costs and that represent value for money.

Laurent DeChorivit, head of Club Med UK commented:

“Like most years, 2009 will see people looking for hassle-free escapes and for greater value for money. However, this year will bring added pressures and with them a greater demand for relaxation and time away. With more than 80 resorts worldwide, Club Med’s unique offering means that travellers won’t have to compromise on luxury as it’s included in the price, with most sporting activities and tuition, childcare and gourmet cuisine and wine all being part of the Club Med experience. And customers travelling with Club Med can also rest assured that their trip is ATOL protected, ensuring their flights and accommodation are all guaranteed.”

The survey also revealed:

  • 36 per cent of respondents plan to spend the same amount on their holiday compared to holiday spend in 2008
  • 31 per cent of respondents plan to travel to short haul destinations in 2009, with 23 per cent planning long haul travel
  • Unsurprisingly almost half of the responded (45%) are prioritising the search for better deals this year
  • Winter sun and European beach holidays will be most popular holiday choice for Britons in 2009

Club Med’s one-payment policy and great value pricing means that guest won’t have to face increasing costs and fluctuating exchange rates. The all inclusive element of a Club Med holiday means there are no hidden costs and no surprises, allowing guests to focus on relaxing with the peace of mind that everything is included. Additionally, earlybirds can take advantage of Club Med’s generous early booking bonuses meaning that families can book their break up to 12 months in advance and inflation-proof their holiday.

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