Travelmag
  • Europe
  • Americas
  • Asia Pacific
  • Central Asia
  • Deals
  • Africa
  • Editorials
  • Pole to Pole
  • Middle East
  • Home
  • About
  • Write for Us
  • Home
  • About
  • Write for Us
Travelmag
Travelmag
  • Europe
  • Americas
  • Asia Pacific
  • Central Asia
  • Deals
  • Africa
  • Editorials
  • Pole to Pole
  • Middle East
  • Deals
  • Editorials

3 ways your business can cross borders

  • 10/09/2020
  • Paul Woollacombe
Total
0
Shares
0
0
0

In a tricky era for business, globalisation is the key to longevity.

Building relationship across borders and expanding your customer base is a great way to futureproof your business in turbulent times.

Globalising your enterprise can have unexpected personal benefits too – if you’re someone who likes to travel, expanding internationally can gift you new opportunities to see the world and venture out, leading to a wealth of potential growth experiences for your as well as your company.

1. Reach out through social media

Social media is a valuable tool that connects people across the globe. It’s also a great way for your business to reach customers, build brand awareness and generate interest.

A strong social media campaign that expresses your brand identity can connect your brand to consumers across the world. International consumers can often be tempted by brands selling from abroad, but will often be deterred by the challenges of long-distance purchases, such as long wait times, high shipping costs and the potential for import and export taxes.

But consumers drawn in by your USP – something they can’t get anywhere else – are more likely to take a chance on your product with the support of a consistent social media campaign. Potential customers will often follow with the intention of simply admiring your product, but can eventually be tempted into buying.

A good social media strategy is a must for any business, but especially one looking to globalise and branch out.

2. Get involved with global causes

Despite perceptions to the contrary, recent research suggests that brand ethics is an increasing priority for many customers, particularly those under 30 (Gen Z).

But navigating this is more complicated than avoiding public faux pas – research suggests that consumers appreciate it when brands communicate their values loud and clear.

Involve your brand with altruistic causes such as engage with Fairtrade and making charitable donations. Participating in altruism is a personal bonus, giving you the satisfaction of knowing that your company is having a positive impact in the world.

Just remember that it’s great to wear your brand values on your sleeve, but be tactful in the way your promote your good deeds – it’s easy to come across as cynical or tone deaf. Your ethics should be something you have in common with your customers, rather than a tool to entice them.

3. Explore international marketing

Digital marketing is the phrase on everyone’s lips at the moment as trade relies increasingly on the online world for many.

And as experts like Maratopia Digital Marketing know all too well, it can be a valuable tool to broaden your horizons across borders.

As well as localised campaigns, international SEO services offers by specialist agencies can help you to connect with consumers in different countries, transcending distances, language barriers and technical challenges!

By personalising your digital marketing and SEO campaigns for different markets, you are more likely to find consistent long-term success.

These three tips should support your international ambitions and help your business to cross borders worldwide.

Related posts:

  1. How Hiring Employees Abroad will help your Business In the new age of remote working, recruiting a workforce overseas makes sense. Paul Woollacombe says it can add value...
  2. Are Brits back to business where travel is concerned? As the UK economy begins to show signs of life, business travel is starting to grow. Gavin Duncan sees the...
  3. Flying Business Class with Swiss: don’t bother Brian Fisher is well into his eighties so he booked Business Class for a flight to Thailand. But his experience...
  4. Norway on two cross skis There's magic in backcountry Norway, says Carl Thompson, as he heads off across a snow-covered winter landscape, by car, on cross-country...
Total
0
Shares
Share 0
Tweet 0
Pin it 0
Paul Woollacombe

Previous Article
  • Editorials
  • Europe

Sureprice car rental Porto: bandits, avoid

  • 08/09/2020
  • Jack Barker
View Post
Next Article
  • Americas

Fun, wonder, and home in Idaho

  • 12/09/2020
  • Bonnie Lynn
View Post
You May Also Like
View Post
  • Editorials
  • Pole to Pole

Last-minute panic to spend Lastminute credits

  • Jack Barker
  • 25/05/2022
View Post
  • Deals

Staying in a Furnished Apartment for your vacation in the USA

  • Robert
  • 16/05/2022
View Post
  • Deals
  • Europe

When it comes to holidays, rental villas are best

  • Lucy Barker
  • 06/05/2022
Paris France
View Post
  • Deals
  • Europe

How do I travel to Europe for the first time

  • Robert
  • 04/05/2022
View from plane
View Post
  • Editorials
  • Pole to Pole

Tips for surviving a 72-hour epic flight

  • Lee Ruddin
  • 12/03/2022
world map on hands
View Post
  • Deals
  • Editorials

Ranked: the most priveleged people in the world

  • Paul Woollacombe
  • 13/01/2022
Parked cars
View Post
  • Deals
  • Pole to Pole

How To Find Parking Anywhere

  • Lucy Barker
  • 09/12/2021
View Post
  • Deals
  • Europe

For investing in luxury property, Southern France is best

  • Lucy Barker
  • 30/11/2021
Travelmag
The Independent Spirit

Input your search keywords and press Enter.